![]() ![]() They are commonly reserved for guiding customers on using specific products and services, particularly the ones that require technical knowledge.įor instance, if you are an Amazon FBA seller looking for an alternative to the Amazon repricing tool that can automate your pricing workflows, would you buy it if there weren’t enough online video resources available to help you set it up? Of course not. Company Profile VideosĮxplainer videos are also known as tutorial videos. Here are 8 of the most popular types of corporate videos in production today. The 8 Types of Corporate VideosĬorporate videos fulfill different roles for different brands and depending on where they are used, can require different approaches to produce them. Multiple types are employed for various purposes. In a similar vein, the company can also produce video testimonials showcasing the leading fashion labels and designers, which can help build trust and credibility among potential customers.īut video production isn’t just limited to social media channels. They can use short tutorial videos for their IGTV where they can share tips to drape and tailor the dresses on their dress forms. Their social media marketing strategy couldn’t just include static images and posts, but should also regularly feature video content in the form of Instagram Stories and Highlights. Take a business that manufactures professional dress forms, for instance. And with YouTube, Twitch, and other streaming platforms commanding massive audiences, companies are now looking to promote and market their products and services on these domains. The industry has grown to such an extent that businesses hire dedicated in-house production teams to cater to their growing needs. In the digital age, corporate video production has seen a slight shift where advertisements moved online, corporate tutorials on YouTube dominated watch times, and company websites had everything from testimonials to CEO interviews displayed on webpages. These brands could now gain customers and subscribers with a cleverly shot and edited advert and had the means necessary to further leverage their commercial prospects. As we mentioned before, video production has been around for quite some time but was mostly reserved for the glamour of A-list movies or soap operas on TV.Īdvertisements in between broadcasted movies and shows expanded the capabilities of brands. What is Corporate Video Production?Ī corporate video production is a marketing tool that uses motion graphics and moving images (films, 3D animation, live action) for use in the business space. Today’s guide focuses on the basics and different types of corporate videos and why they are important for your business.īy the time you are done reading, you’ll know the significance of employing a video production company to help expand your marketing capabilities and which video production company to choose. And it works.įrom Super Bowl ads to obscure video tutorials and user manuals, there’s a video for everything. Today’s video production companies incorporate filmmaking into advertising and branding. The days when videos and short films were primarily made for the big screen have long gone. ![]() Corporate video production plays a massive role in how your online motion graphics sway and persuade your target audience. Today, with social media and marketing strategies meant for the web, the landscape has shifted. This allows us to make the right decisions the first time, saving everyone time and money in the end.Marketing for companies and brands goes back to the analog days when digital media did not exist and print reigned supreme. We start with a full discovery process to learn everything we can about your company and product, and we listen to you every step of the way. ![]() And that’s actually part of the reason why we can charge such a great price here at Yans. None of your choices mean anything if the vendor doesn’t listen to your needs and goals. This may be more important than any other factor. Cheaper doesn’t necessarily mean lower quality, but it will always mean lower detail in the design.įor example, 3D graphics will cost more than 2D (visuals need to be modeled, rendering takes more time, etc.), and the more art that has to be created, the higher your cost will be. Most vendors will have a variety of packages. Otherwise, you need to take your budget into account. Not unless your cousin starts an animated production company for fun because he won the lottery and only wants enough to pay the electric bill. If you think you’re going to get an amazing explainer video for two hundred dollars anywhere on the planet, you’re not. When we’re talking about explainer video pricing, you should keep in mind that you get what you pay for. ![]()
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